DESCRIZIONE
Event: Cross-Media campaign for the launch of a new frangrance
Street marketing activities and in store promotion. 9 events in Italy.
Entertainment by bike and with IPad, outdoor recruiting to support the sell out and the contest: What kind of gentleman are you?
Study and realization of the engagement strategy
Competition management and dedicated web site developement
Prizes purchase and management
Concept and visual development
Production and logistics of the materials